It is well known that Google channel is the largest search engine with more than 5 million queries daily. At the same time, Google has a large network of partner websites that will also display your ads.
The goal is to offer the users the most accurate result in the given request and offer them products and services that will fit their needs.
Τherefore, advertising on Google channel by giving information about your services or products gives you unlimited possibilities.
What are the four Google Ads networks?
The Google Search network is the most well-known and qualitative Google channel, as the users directly search for what they need.
The ad is in text format and appears when a user searches for terms related to the keywords you are targeting.
The position of the ads is above or below the organic search results, on any Google page.
Our goal is to display your ad, not only on the first page, but also on the first position of the results, to ensure the maximum possible outcome.
The text ads we create are written in a commercial way in order to directly attract users' attention and lead them to click the ad and be transferred on your website for more information.
GOOGLE DISPLAY NETWORK
Google Display Network helps you be discovered by potential customers who navigate on any website.
Ads are displayed in video or image form, in various dimensions so that they fit in every possible advertising space on the websites.
They always include a text message and a call to action button which motivate the user to make the action you have pointed out.
You can target your desirable audience based on geographic and demographic characteristics but you can also target other websites that are similar or competitive to yours.
Our highest priority is to create attractive visuals which attract users' attention and lead them to click and discover more on your website.
Shopping ads are intended for retail businesses. They allow the advertisers to promote their products directly to consumers ensuring more traffic on their website.
Ads are displaying the product directly to the users, giving them all the needed information, such as the brand name, price, availability, shipping details etc.
In that way, users directly receive a clear view of your products before they even visit your website. The users will click on your advertisement only if they are really interested, so in the end you will gather more qualitative potential consumers on your website.
- Youtube, is another Google channel, that allows you to reach the right audience through advertisements and bring potential consumers on your website.
Ads are in video format and appear to the targeted audience during the time they watch a video.
In addition, specific keywords that users are searching, or topics and sections that they have already watched can also be targeted.
We create videos that are eye catching and appealing in order to persuade the user to take the action we want.
YouTube also enables us to advertise products with Youtube Shopping Ads, depending on the viewers’ previous searches or based on other online actions they have made.
- Youtube presents an unparalleled opportunity to secure an engaged audience with high levels of engagement and performance.