Social Media Marketing.
Undoubtedly, we live and breath inside the era of digitalization, where Social Media have become an integral part of our everyday life, counting more than 3 billion users globally.
It started as a way of communication and fun, turning out to be the core medium of advertising as it allows direct communication with potential customers in every industry.
- Facebook is the most popular social media platform. It provides various types of advertising formats for professional accounts, giving the ability to display your services and products in a broad audience based on geographic, demographic and other criteria, according to their interests.
Advertisements appear when people use the Facebook app either from a desktop computer or a mobile device, giving the ability to connect with your brand, visit your website or even buy your products.
The most certain thing is that Facebook is one of the most significant tools for promoting your company.
During the past several years, Instagram has seen a rapid increase of recognition, making it one of the most popular social networks.
Advertisements appear during the time the user is active on the app and perform in a similar way as Facebook ads do.
It is used by millions of brands, with a more lifestyle approach, as users seem to have a different behavior using it.
- Google My Business is a tool in which businesses can manage their online presence, providing information on products, services, general information & news regarding their brand.
The app provides a variety of digital tools which enhance the company’ s interactions with its clients and contribute significantly in strengthening the brand awareness online.
- Linkedin is a professional social networking website with more than 1.8 million active users in Greece. It includes business profiles as well as personal profiles.
From an advertising perspective, it has similar techniques with Facebook and Google Ads. It aims at professionals and businesses and for that exact reason most companies, regardless of their size, have actively incorporated it into their digital strategies.
Pinterest is an image and video sharing social media network. It is considered as an image and video search engine, being a source of inspiration for many users.
It is one of the most ascending social media networks and considered to be an important source of traffic for your site, especially in the Fashion industry.
The presence of a business, on Pinterest, that wants to tell its story and show its products or services is really important.
Having an active presence on Pinterest through vivid and fancy storytelling ideas is crucial for every lifestyle brand.
Twitter is the only social media network that its main characteristic is text posting, with a limit of 280 characters, also known as “tweet”.
It is amongst the most popular social media networks with more than 275 million users, promoting public debate, info-entairtainment content and general exchange of views.
More than 60% of B2B companies have integrated Twitter in their digital strategy.
- Tik Tok is an up-and-coming social media platform featuring self-made videos. In recent years, it has gained enormous recognition, especially among younger people, and is now one of the favorite applications of users worldwide.
Advertisements appear in a video format as the user is browsing on the app.
Tik Tok’s engagement rates are very high, so if your business matches this audience your presence can bring enormous resonance.