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Global Concept Global Concept
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Thessaloniki, Greece 11:09 PM
Thessaloniki, Greece
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Google Ads Specialist

At Global Concept, we’re on the lookout for a Google Ads Specialist to enhance our dynamic team and contribute to our cutting-edge digital marketing initiatives.

As part of our team, your expertise will not only drive successful advertising campaigns but also sculpt the digital futures of our diverse clientele.

As a Google Ads Specialist at Global Concept, you'll enjoy:

A collaborative and inclusive work environment that values individual input and creativity.
Opportunities to manage and optimize varied and exciting Google Ads projects, enhancing your skills and portfolio.
A culture that recognizes and rewards innovation, diligence, and achievement.
The chance to be a part of a forward-thinking team that values learning and growth, with ample opportunities for professional development and advancement.

We're seeking individuals who:

Have a deep understanding of Google Ads, including search, display, video, and shopping campaigns.
Possess the ability to analyze data and trends to optimize campaign performance and achieve clients' marketing goals.
Are adept at keyword research, audience targeting, and ad copywriting to effectively reach and engage the target audience.
Thrive in a team environment, collaborating and communicating effectively with colleagues and clients.
Embrace challenges, adapt to changes in the digital marketing landscape, and are eager to learn and grow their expertise in Google Ads.

Required Skills and Experience:

Google Ads Certification: Currently certified in Google Ads, with a strong understanding of best practices for campaign management and optimization.
Analytical Skills: Proficient in using Google Analytics and other data analysis tools to track campaign performance and inform strategic decisions.
Experience: Demonstrated experience managing successful Google Ads campaigns with a track record of achieving marketing objectives and delivering ROI.
Strategic Planning: Ability to develop comprehensive digital advertising strategies that align with client goals and budget.
Remarketing Strategies: In-depth knowledge of remarketing strategies and dynamic ad campaigns to engage previous visitors and convert leads into customers.

Preferred Skills:

While not mandatory, the following skills will significantly enhance a candidate's application:

Experience with additional PPC platforms such as Bing Ads or Facebook Ads Manager.
Understanding of SEO principles and how they complement pay-per-click (PPC) advertising efforts.
Familiarity with landing page optimization tools and practices to improve conversion rates.
Apply for this position

Google Ads Skills Assessment

Welcome to Your First Step Towards Making an Impact with Our Marketing Team!

Before we explore your CV and personal journey further, we invite you to demonstrate your expertise in digital advertising through our specially crafted quiz. This is an excellent opportunity for you to highlight your Google Ads skills and give us a peek into the strategic and analytical prowess you're ready to bring on board.

This assessment delves into various facets of Google Ads management and optimization that are pivotal to our marketing efforts at Global Concept. Your answers will provide us with valuable insight into your strategic thinking, your ability to navigate Google Ads' intricate ecosystem, and your preparedness to drive meaningful results for our diverse clientele.

Seize this chance to showcase the depth of your Google Ads knowledge and how you can leverage it to contribute to our team's success and our clients' growth.

Instructions:

Take your time to think through the questions. They are not timed, so focus on providing thoughtful and detailed answers.
Remember, honesty is paramount. We value your genuine responses as they help us gauge our potential journey together.
After completing the quiz, you will be prompted to submit your CV and personal details.

This is more than just a quiz; it's the beginning of a conversation between us. Let's start this journey with transparency and enthusiasm.

Best of luck — we look forward to getting to know you better!

As you embark on this quiz, we want to remind you of the importance of honesty and integrity in this process. At Global Concept, we highly value these qualities, not only because they are foundational to a productive and positive work environment but also because they are crucial for building long-term relationships based on trust and respect.

There is no need to search for answers online or to seek assistance from friends. This quiz is designed to understand your current knowledge and thinking process, allowing us to see how you fit into our team. Remember, it's not just about the right answers, but also about how you approach problems and challenges.

We are looking for individuals who are eager to learn, grow, and contribute to our collective success. By being honest, you ensure that we can accurately assess your fit for the role and the team, setting the stage for a fruitful and long-lasting relationship.

Start the quiz

Question 1:

If you want to reach a high-value audience that's currently considering products or services in your category, which targeting option should you use?

Demographic targeting Contextual targeting In-market audiences Affinity audiences

Question 2:

What advantage does using Responsive Display Ads offer over traditional single-image display ads?

They allow for manual placement on specific websites. They automatically adjust their size, appearance, and format to fit available ad spaces. They are less expensive. They can only be used for retargeting purposes.

Question 3:

For a business that wants to target users who are in the research phase of the buying process for a high-involvement product (like a car or expensive electronics), which Google Ads strategy is most appropriate?

Aggressive bidding on broad match keywords Targeting competitor brand names Using in-market audiences Focusing solely on remarketing

Question 4:

When launching a new product, which ad type can help generate excitement and awareness before the product is available for purchase?

Shopping Ads Countdown Ads Video Ads App Promotion Ads

Question 5:

Which ad strategy would be most effective for increasing conversions among users who have added products to their shopping cart but did not complete the purchase?

Dynamic Search Ads Standard Display Ads Remarketing Ads Discovery Ads

Question 6:

A retailer wants to promote its online product inventory and boost traffic to its website. Which Google Ads campaign type is specifically designed for this purpose?

Display Campaign Shopping Campaign Performance Max Campaign Search Campaign

Question 7:

If your main goal is to increase brand awareness rather than direct sales, which Google Ads campaign type should you primarily use?

Search Campaign Display Campaign Video Campaign App Campaign

Question 8:

Which Google Ads campaign type is best suited for driving sales, leads, and website traffic all from a single campaign, utilizing Google's machine learning to optimize ad placement and performance across all Google properties?

Search Campaign Display Campaign Performance Max Campaign Shopping Campaign

Question 9:

In a Google Ads account, what is the correct hierarchy from top to bottom?

Campaign > Ad Group > Ad > Keyword Ad Group > Campaign > Keyword > Ad Campaign > Keyword > Ad Group > Ad Ad > Campaign > Ad Group > Keyword

Question 10:

What role does 'Ad Rank' play in determining how your ads are positioned?

Ad Rank determines your ad position based on your bid amount only. Ad Rank is irrelevant; only your budget matters. Ad Rank determines your ad position based on your Quality Score and bid amount. Ad Rank is determined by the click-through rate (CTR) alone.

Question 11:

What does a Quality Score indicate in Google Ads?

The relevance of your ads to the landing page The overall user experience of your ads and landing pages The expected click-through rate (CTR) of your ads All of the above

Question 12:

Which bidding strategy should you use if your main goal is to drive traffic to your website?

Target Return on Ad Spend (tROAS) Cost Per Acquisition (CPA) Maximize Clicks Maximize Conversions
Complete

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